Cream Heroes — Cream Tequila

  • Cream Heroes is a product designed for gatherings among friends, celebrating the inner powers we all possess to turn a moment into a better moment.
    The art direction also wields superpowers: it effortlessly conveys fun, diversity, mouthwatering appeal, and the Mexican spirit all in a single glance.

    Client: The Finest Group
    Services: Art Direction, Graphic Design, Copywriting, Brand Strategy, Motion Graphics

Cream Heroes is a fun alternative for a gathering of friends. It is the before and after. It is the party that becomes a “fiesta”.

Aesthetic Pillars:
A young and modern aesthetic associated with entertainment. Broad and consistent visual system, with a variety of typologies: product - the consumer - messages - heroes - appetizing.

Packaging:
The illustrations generate impact and novelty in the category. They propose something visibly different and inspire consumption occasions. The packaging generates a STOP.

Heroes:
The fun time of the day. Liquid spontaneity. Transform the ordinary into the extraordinary. Be a hero. The brand proposes a TWIST.

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