• Coach Smaily Borges is a former professional baseball player and coach in the Chicago Cubs system. For the last several years Smaily has been coaching players as young as five to professional. Coach Smaily and his team make every player better inside and out and his programs and methods have been sought out locally, nationally, and internationally.

    Client: BaseOne

    Agency: Panamera Consulting

    Services: Branding, Graphic Design, Art Direction, Brand Strategy, Motion Graphics

BaseOne

  • Impact
    Their impact on the world is to help build tomorrow’s generation of athletes and leaders by providing a positive growth environment focused on physical and mental fitness, developing tools and strategies for overcoming challenges and building self-confidence.

Mission

BaseOne Sports

Training for sports has significantly changed over the past several years and BaseOne Sports is embracing the revolution and combining proven methods with the latest approaches and technology available to improve and measure performance success.

Brand Tone-Of-Voice

  • Confident
    They know how to help people along their fitness journey and our methodology is proven and science-based. Their communication is direct and projects confidence.

    Energetic
    Their tone is imbued with energy, expressing an active, fun, and friendly voice.

    Motivating
    Their clients look to them for inspiration and guidance in meeting their fitness goals. They take every opportunity to motivate them to be successful.