Rojito —
Summer Red

  • 'Tinto de verano' was created in Córdoba, in the south of Spain. The drink was a spritzer made of red wine with a splash of lemon. Quality, freshness, and authenticity go hand in hand in just one sip.

    This wine spritzer became wildly popular throughout Spain. The tradition continues today, where '​​​​​​​Rojito' is a household name that evokes the cool and refreshing feeling of relaxing with friends under the Spanish sun.

    Client: Rojito
    Agency: Panamera in partnership with Chance Design
    Services: Packaging, Branding, Graphic Design.

The Brand —

The underlying concept of the 'Rojito' brand logomark is based on visual metaphors inspired by our brand attributes:

— OLD-SPANISH & MEDITERRANEAN
— BOLD & ELEGANT
— SOPHISTICATED & CLEAN

Premium Spanish Wine

Because of its unique geography, climate and soil. Spain has a booming wine industry with unprecedented quality, diversity and value.

  • Lemon is an authentic Mediterranean nutritional treasure. It provides us with vitamins, eliminates toxins, and is a powerful bactericide.

  • This is the dominant red grape in Rioja, which was Spain’s first wine region to become a household name. Spain’s top red wines are made with this type of grape.

Get Social

The tradition continues today, where 'Rojito' is a household name that evokes the cool and refreshing feeling of relaxing with friends under the Spanish sun.

  • The sparkling character of 'Rojito' combined with the balanced tempranillo wine and that citrus touch of our Mediterranean orchards makes it the perfect accompaniment all for those special get-togethers and meetings with family and friends.

  • The can bring the authentic experience of Spanish beaches, where vendors walk around the sands beach to offer 'tinto de verano'. They are also portable, environmentally friendly, and easily chilled.

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