Sarilla — Sparkling Tea
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Sarilla was created by Sara Stender Delaney, a global activist and social entrepreneur from Asheville, North Carolina, who was looking for healthier but fun nonalcoholic options in the land of a thousand breweries.
The task was clear: take the brand to the next step with a complete rebranding, packaging design, and brand narrative.
We didn't focus on the usual product attributes -such as ingredients, flavors, origin, bubbles, and spark. We focused on the emotional benefits that the brand offers: resilience, self-acceptance, joy, equality, and empowerment.
Because Sarilla is about emotions and so is Design. Our goal was to bring out a smile at the very moment you see the can. Spark the idea that the best is yet to come, even if you are having a rough day. Feel strong with your inner sunshine. Feel optimistic and uplifted.
Client: Sarilla
Services: Branding, Packaging, Art Direction, Graphic Design, Creative Strategy, Website Development.
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We have this unimaginable power within us, a power that can tear down walls without using any force: the power of Resilience. You only need to bring out yourself.
Every sip of Sarilla® nourishes your inner power with real brewed tea from Rwanda. 100% plant-based, pesticide-free, honest ingredients. But mostly, it's nutrition for the soul. A warm hug, self-acceptance, and joy.
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It feels like a signature more than a logo. The human touch is present and fundamental because Sarilla... is Sara.
The liquid gesture
The sense of freedom
A hug
The ups and downs of life
The sense of happiness -
The inner sunshine
The spark
The enlightening
A different rising sun for every flavor
Packaging
The task was clear: take the brand to the next step with a complete rebranding, packaging design, and brand narrative. We didn't focus on the usual product attributes -such as ingredients, flavors, origin, bubbles, and spark. We focused on the emotional benefits that the brand offers: resilience, self-acceptance, joy, equality, and empowerment.
Because Sarilla is About Emotions and so is Design.
Our goal was to bring out a smile at the very moment you see the can. Spark the idea that the best is yet to come, even if you are having a rough day.
Feel strong with your inner sunshine. Feel optimistic and uplifted.
Hibiscus Green Tea
Lightly carbonated organic and fair trade certified tea, blended with organic hibiscus and a touch of monk fruit in one 12 oz slim can. Made in Asheville, a woman-owned company, trading directly with farmer cooperatives in East Africa.
Apple
Black Tea
Lightly carbonated organic and fair trade certified black tea with organic apple juice in one 12 oz slim can. Made in Asheville, a woman-owned company, trading directly with farmer cooperatives in East Africa.
Lemon
Black Tea
77 mg plant-based organic caffeine. Lightly carbonated organic Fair Trade silver tips and black tea with organic lemon juice and raw organic cane sugar in one 12 oz slim can. Made in Asheville, a woman-owned company, trading directly with farmer cooperatives in East Africa.
Ginger
White Tea
Lightly carbonated organic, fair trade white and silver African tea with fresh organic ginger in one 12 oz slim can. Made in Asheville, a woman-owned company, trading directly with farmer cooperatives in East Africa
Nourish Your Inner Power
Our goal was to bring out a smile at the very moment you see the can. Spark the idea that the best is yet to come, even if you are having a rough day. Feel strong with your inner sunshine. Feel optimistic and uplifted.
