• Good food doesn't have to be complicated. Chillin’ Tillas transforms everyday convenience into a bold, playful brand built around one simple attitude: relax, enjoy, and keep things chill.

    The Character

    At the heart of the identity is a laid-back tortilla character that brings humor, personality, and instant recognition to the brand.

    Brand Personality

    Confident, expressive, and effortlessly cool. A distinctive visual identity that combines playful illustrations, bold typography, and an unmistakable attitude.

    Agency: Chance Design

    Client: Chillin' Tillas®

    Services: Packaging, Branding, Art Direction, Logo Design, Graphic Design.

Chillin' Tillas

  • Each variety has its own color and personality while remaining instantly recognizable. Different flavors. Same chill attitude.

    Packaging & Visual Language

    Bold colors, expressive typography, and character-driven illustrations create a cohesive packaging system designed to stand out on shelves and across every brand touchpoint.

The Product Family

Original — The Classic

Simple, timeless, and always a good idea. The original chill experience.

Cheesy — The Fun One

A little cheesy, a lot of personality. Rich, playful, and impossible to resist.

Smoky BBQ — The Bold One

Smoky, rich, and full of character. A bold twist for those who like a little extra attitude.

Spicy — The Wild One

Turn up the heat, keep the attitude chill. A fiery kick with a fearless personality.

Chillin' Tillas

  • Good food doesn't have to be complicated. Chillin’ Tillas transforms everyday convenience into a bold, playful brand built around one simple attitude: relax, enjoy, and keep things chill.