WINKOO

Every great brand has a secret hidden in plain sight. Winkoo's is right there in its name — and once you see it, you can't unsee it.

The double OO at the end of the wordmark isn't just a typographic choice. It's a face. Two round eyes, a small triangular nose nestled between them — the unmistakable silhouette of a koala peering out from the letters. Australia's most iconic creature is tucked quietly into the logo, waiting to be discovered.

A koala doesn't announce itself. It waits patiently in the tree until a child spots it — and when they do, the joy is entirely theirs.

That sense of discovery is the core of what Winkoo stands for. The brand speaks directly to children — through products that are playful, bold, and alive with visual wit. School supplies, stationery, clothing: everyday objects turned into small moments of delight.

Studio: Chance Design

Client: Winkoo®

Services: Branding, Logo Design, Graphic Design, Art Direction.